Market Evolver Ltd. is a team of experienced Marketing and Technology professionals lead by Don Rider and Steven Tracy, who believe that good companies can become more profitable through the practical application of marketing and technology into their business practices.

Steven Tracy, the technology partner said, "All too often we have met with companies who have been given unrealistic advice that typically favours just a technological approach. As a result they end up over-buying technology and often, they have given little thought as to how their staff will be able to use it effectively, in the daily workplace".

"We knew the technology downturn has been too extreme, in fact it is a case of 'the baby being thrown out with the bath water', and that if we could form a team of experienced like minded professionals, we would be able to help companies benefit from the introduction of technology, said Don Rider the marketing partner.

Market Evolver Ltd have taken a refreshingly honest approach to their consultancy based of 5 basic principals:-

Already this new approach has found favour with several companies who have engaged Market Evolver's services including British American Tobacco, Kroll Associates, Invest HK, and Worldwide Marketing Partners.

For further information contact:-

Steven Tracy - (852) 2723 2911 or steven@marketevolver.com
Don Rider - (852) 8202 2875 or don@marketevolver.com

Biographies:

Steven Tracy

Steven Tracy has over 15 years of experience in the areas of programming, technical development and project management. Originally from the United States, Steven has been based on Asia and Hong Kong for the past 10 years.

He oversees the production team; provides technical consulting to clients including needs analysis, recommendations, project specifications, and implementation management and risk management. He is well respected by our clients for his ability to provide practical solutions and to communicate clearly.

He has worked on wide rage of e-commerce, database, and web development projects in a variety of industries including banking and finance, retail, construction, insurance, transportation, computer hardware and software, trading, security and the professional services sector.

Don Rider

Don has over 18 years of sales and marketing experience in Europe and Asia working in senior executive roles for News Corporation, TIME Warner, Thomson Corporation and Global Sources (formerly Asian Sources Media).

Over the last 11 years in Asia he has lead some of the most successful publishing initiatives in the region. In particular he conceived and launched Guo Ji Shang Lu, now the leading business magazine in China. He also ran both Traveler and Hong Kong Business magazines and in each case significantly increased revenues so that both titles became profitable for their first time.

Don moved into the Internet world back in 1995 when working at Global Sources. He was responsible for the launch of the Travel and Trade Sections of the web site, which billed US$315,000 revenues in the first 12 months through blue chip advertisers like Cathay Pacific, OOCL, Hyatt Hotels, Shangri-La Group and DHL. In most cases this was their first significant investment on line.

In 1999 Don joined Expertweb Ltd., (a full service Internet Consultancy based in Hong Kong). He was responsible for transforming their business strategy into providing Internet strategy and on line marketing solutions for a number of major clients including, British American Tobacco, Intel, Schenker International and Kroll Associates.