Results - Case Studies

BAT Korea

As the Korean subsidiary of the world's most international cigarette company, they wanted to take the lead in building a local website to offer fair and objective information for those interested in smoking and smoking related issues.

The longer term aim is that the site will show that industry has clear and stated standards and that BAT Korea are a responsible and listening company.

The site including the strategy, creative concept, programming, specifying and building the server, site operation and security, as well as the initial ATL launch campaign including all collateral and advertising materials were developed by our team.

Results:

In its first month the site recorded over 6,000 user visits and generated 350 on line job applications and 150 posted message board questions.

Over time the value and use of the web site grown so that now it is the primary method of communicating with the local community.

Products & Services: Content Manager, News Module, Business Development , Design, Development, Maintenance, Marketing & Database
Technologies: HTML, ASP, Flash, NT/IIS Web Server, MS SQL, Linux Firewall
Languages: Korean and English
URL: http://www.batkorea.com