Results - Case Studies

Invest Hong Kong

Invest HK is a government department set up to spearhead Hong Kong's efforts to promote inward investment. They are your one-stop shop for investors offering solution-oriented investment promotion, facilitation, and aftercare services to ensure that companies have all the support required to establish or expand operations in the dynamic Hong Kong economy.

Nowadays almost every country and major city in the world are trying to entice inward investment so it is a very competitive marketplace. As part of Invest HK successful marketing programme they have developed a multi-lingual information based web site and keep the Hong Kong name in front of potential and interested investors through a quarterly newsletter.

Results

Market Evolver run a continuous Maintenance Programme for their website to ensure the information provided is always correct and up to date. The result is that the numbers of repeat visitors has grown considerably since this programme was implemented.

We also programme and layout the Invest HK newsletter which is sent out to several thousand subscribers throughout the world. Keeping their subscriber database up to date has been time consuming and a large draw on human resources. So Market Evolver have set up a fully automated Mailing List Manager which runs the database. Now all names are authenticated and accurate and users can easily edit their own contact information. The result is that Invest HK now have an accurate database and they can spend their valuable time marketing Hong Kong.

Products & Services: Maintenance and Mailing List Manager
Technologies: HTML, ASP
Languages: English, Traditional Chinese, Simplified Chinese and Japanese
URL: http://www.investhk.gov.hk